This trend increases in the weeks leading up to major holiday or event, with even more people turning to Pinterest in search of gift ideas. It’s way too many steps for what was going to be an impulse purchase.īy removing the middle man, Pinterest has become the go-to site for those looking for product inspiration, since they know that if they find what they’re looking for, they’ll just be a couple of clicks aways from being able to buy it.
What is the best way for someone who sees your post to purchase the product? They’ll have to go to your profile, go on your website (or through your LinkTree if you’ve hidden it! ), and then look for the product again. If someone sees your product pin and loves what they see – which is likely given my previous point – they can simply click the image and be directed to the product page, where they can then place an order.Ĭonsider Instagram for a minute. What is the most significant difference between Pinterest and other social media platforms? It doesn’t require users to jump through hoops in order to access your site. In addition, Pinterest sees a large rise in male-related searches in the run-up to special holidays like Father’s Day or Christmas… I’m sure we’ve all done a last-minute search for “things for him” a week before a birthday… right?įood & drinks and technology are the top-ranking niches for men on Pinterest, so if you’re a small business that sells either of these, I’d recommend joining up for Pinterest straight away! In the United States, 40% of dads use Pinterest, and this percentage is increasing every year. That isn’t to suggest that male-oriented businesses shouldn’t use Pinterest for marketing purposes though. You’ll almost certainly reach more of your target audience if you use your account effectively and use strategic pinning tactics rather than depending solely on Instagram and Facebook. If you’re a woman-focused brand that isn’t on Pinterest yet, I hate to say it (and risk sounding like a broken record), but you’re missing out on a lot of potential purchases.įemales account for 69% of Pinterest’s 442 million users (that’s a lot of women).
There is no middleman to distract the viewer on Pinterest if they like your image, they will make their way to your site. The traffic you receive from Pinterest for business can be enormous if you use it strategically.īy allowing visitors to search for specific content using the search bar, then providing them with clickable photos that direct them to your website or product, every click on your Pinterest page turns to traffic and potential purchases! It’s a visual search engine, and once you’ve understood its potential, it’s pretty incredible. People sometimes assume (wrongly) that Pinterest is merely for aimless scrolling like Instagram, but as I just highlighted, an increasing number of people are actively searching for items, ideas, and photos to answer their questions on Pinterest.
#You should be here business tv#
Where else can you obtain such a concentrated audience, that is actively searching for something, if you don’t buy old-fashioned TV or newspaper ads? It’s not only different, it’s better! If you want more leads, traffic, or revenue for your business (and who doesn’t? ), you should be using Pinterest.Ī site with 442 million unique users isn’t exactly something to be ignored. I constantly hear people argue that Pinterest is “just another social media platform,” and I’m here to tell you that they’re completely wrong.
#You should be here business how to#
I used to think the same way, but there’s so much potential if you know where to look and how to use it.
Reasons Why YOU Should be Using Pinterest For Your Businessĭid you know that Pinterest has over 442 million active users? Even though Pinterest is one of the fastest-growing platforms, I frequently hear business owners say “I don’t get Pinterest” or “It’s only beneficial when planning a craft project”.
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